The Affair is a menswear brand inspired by literature for the modern gent who values great chat above all and who cares about clothes without being a fashion geek. We create wearable stories and our mission is to use fashion as a trojan horse to spark conversations about ideas large and small.
Fashion is self expression and so are the books you read, by combining them we create products that infect you like a good story. Rudyard Kipling said “Words are the most powerful drug used by mankind” and as a brand we celebrate the iconic characters, stories and ideas that have shaped generations.
Based in East London and founded in 2007 we take wide inspiration from the classics to cyberpunk. Our very first product Miniluv was a graphic Tshirt inspired by George Orwell’s ‘Nineteen Eighty-Four’ and we return full circle for our first capsule collection ‘1984 Stealth Fashion’ which allows you to reclaim privacy and security by making you invisible to Big Brother.